Best Packaging Designs
Design for IZI ice cream line.
One of the main tasks was to create a logo and packaging design that would stand out from the rest of the competitors in the local market where it would be implemented.
In this segment, the packaging of products of other brands is more conservative and traditional. Therefore, the decision was made to create a more conceptual label, based on emotions, the taste of the product and the cutaway view of the ice cream in the style of the illustration.
In this segment, the packaging of products of other brands is more conservative and traditional. Therefore, the decision was made to create a more conceptual label, based on emotions, the taste of the product and the cutaway view of the ice cream in the style of the illustration.
The new brand also needed a differentiation system that would work across multiple product positions and packaging form factors. This solution is a "constructor" that can be "assembled" by changing colors, taste, filling and at the same time always be in the developed packaging concept, while maintaining brand identification.
The main emphasis was on new trends, emotions, simplicity.
